The Insider.com

In his early years, Wilmer Valderrama was an award-winning salsa dancer with his sister in Venezuela before getting involved with the underground world of hip-hop. Now the former That '70s Show star is the creator, executive producer, and a judge of a new web series King of the Floor.

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Unlike the plethora of other dance competition shows, King of the Floor tosses choreography out the window. "It'l all be original," Wilmer tells TheInsider.com. "This is truly a dance competition show where they bring their arsenal and battle one another."

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The group of 16 breakdancers will face-off in freestyle match-ups until the judges narrow down the field to one. "They look like The Matrix," Wilmer describes. The crowned champ will earn the title King of the Floor and win a monetary prize, the amount of which will be revealed on the first episode. Plus, the winner will hoist "a crystal trophy like the Stanley Cup" above his or her head.

To film the first season of the show, the production "closed down the Second Street Tunnel in downtown L.A. for a weekend" for the dancers to perform in front of a live audience consisting of friends and family. The competition of rhythmic, acrobatic battles was completed in one day.

When Wilmer hits the dance floor, he likes to go up against Cris Judd, but "he always wins," credits the star. Years ago when "the Black Eyed Peas were an underground group, Justin Timberlake and Usher happened to be at the same event and organically we would battle one another," he adds.

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Joining Wilmer on the judging panel are b-boyers Teknyc and Zulu Gremlin. King of the Floor premieres on NuevOn, a new YouTube channel created by Electus, on July 12. Valderrama created the show specifically for the web, but hopes it may be an "incubator" for broadcasting future seasons on TV, which he plans to shoot in New York, Tokyo, and Paris to "unite the global" culture of break-dancing talent.