The Insider.com

Cee Lo has been on the music scene for years but only recently has he become a household name with his solo music career and stint as a mentor on the singing show The Voice. The Insider caught up with the popular singer after his photo shoot for a magazine cover and found out why he thinks The Voice has retained such popularity.

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"I think because of our willingness to be open and optimistic and honest," Cee Lo said of the show's popularity. "[There's] such a humane quality about it. There's a humility, a humanity that really is a very genuine energy associated with the show."

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With a growing number of music-reality shows on television, Cee Lo described what he believes to set The Voice apart from the pack. "We've taken action with this show and really stood up to coexist amongst these other forms...of music television with our own original spin on it, and it's really given an opportunity for the underdogs to be heard."

Although his fame has skyrocketed in the past few years, Cee Lo is nevertheless holding true to his roots and has recorded another album with Goodie Mob, a hip-hop group that he joined in the '90s and with which he has reunited.

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Despite Cee Lo's brand change with his solo career, he firmly believes that he can still create a successful album with Goodie Mob and said that he can't wait to prove people wrong. "We have a very stellar album," he said. "The strength is reinforced by the roots. Goodie Mob are roots."

Check out the full interview with Cee Lo above to take a behind-the-scenes look at his shoot for the cover of Fast Company, who is honoring him in its "Most Creative People" issue.